Email marketing can be a great way to reach out to potential and current customers. It can be a cost-effective way to stay in touch with your audience, and it allows you to target specific groups of people with tailored messages. 

It can also be a very effective way to build customer relationships. You can use email marketing to offer valuable content, special deals, and exclusive insights that will help build loyalty and trust. Besides, it’s a great way to generate leads and drive sales. 

In short, email marketing can be a potent tool for businesses of all sizes. However, it is important to remember that email marketing is not a magic bullet. To be successful, you need to have a well-crafted strategy, and you need to be prepared to put in the work. 

Email marketing can be an extremely effective way to grow your business, but it is not something that will happen overnight. If you are patient, though, and you are willing to commit to the long haul, email marketing can be a great asset for your business.

To inspire you a little more, check out some stats that might inspire you to focus on email marketing: 

• For every $1 you spend on emails marketing, you can expect an average return of $42 (DMA, 2019)
• Sending three abandoned cart emails results in 69% more orders than a single email (Omnisend, 2018). 
• 49% (Statista, 2017) of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. 
• 99% of email users check their email every day, some as much as 20 times a day! (OptinMonster)
• 59% of respondents say marketing emails influence their purchase decisions (OptinMonster)
  

How to create an email marketing strategy

Email marketing can be a great way to reach out to potential and current customers. But before you start emailing people willy-nilly, you need to take a step back and figure out who your audience is. 

Only then can you create an email marketing strategy that will actually work. Who are you trying to reach? What kind of messaging will resonate with them? Once you have a good understanding of your audience, you can start crafting email campaigns that will actually get results. 

So don't skip this crucial first step - take the time to get to know your audience, and you'll be well on your way to email marketing success.

2. Have clear goals

Before you start emailing people, it's important to have a clear plan in place. What are your goals for email marketing? Are you trying to increase brand awareness, drive traffic to your website, or generate leads? Once you know what you want to achieve, you can start developing your email marketing strategy. 

For example, if you're looking to increase brand awareness, you might want to send out a weekly email blast with information about your products or services. If you're trying to drive traffic to your website, you might want to include links in your emails. And if you're trying to generate leads, you might want to include a Call-to-Action in each email. 

By having clear goals, you'll be able to create an email marketing strategy to help you succeed.

3. Get all the emails you can

Email marketing is not about emailing as many people as possible. It's about emailing the right people. But, in order to email the right people, you need to have their email addresses first. That's why the third step to creating an email marketing strategy is to get as many email contacts as you can.

There are a few ways to go about this. You can purchase email lists from reputable companies, you can rent email lists from other businesses, or you can build your own email list by collecting email addresses from your website visitors, social media followers, and so on.

Which method you choose will depend on your budget, your resources, and your goals. If you're just getting started with email marketing, chances are you won't have the budget to purchase or rent a large email list. In that case, you'll need to focus on building your own list.

But, no matter which method you choose, make sure you're only collecting email addresses from people who have opted in to receive emails from you. This will help ensure that your emails are well-received and don't end up in the spam folder.

4. Create the campaign that matches your goal

The fourth step in creating an email marketing strategy is to create a campaign that matches your goal. Without a goal, your email marketing campaign will be unfocused and ineffective. You need to determine what you want your email marketing campaign to achieve. 

Do you want to increase brand awareness? Drive traffic to your website? Generate leads? Once you know your goal, you can create an email marketing campaign that is focused and tailored to achieving that goal. Email marketing can be a powerful tool, but only if it is used correctly.

5. Create a calendar

The fifth step to building an email marketing strategy is to create a calendar. This will help you keep track of when you need to send out emails, and it will also help you make sure that your email content is timely and relevant. Depending on your email list, you may want to send out weekly or monthly update emails. 

You should also consider special email campaigns for holidays or other times of the year when your customers might be interested in hearing from you. By creating a calendar and sticking to it, you can ensure that your email marketing strategy is organized and effective.

6. Analyze the results

So you've followed all the steps and built yourself a pretty solid email marketing strategy. Congrats! But your work isn't quite done yet. The final step is to sit back and analyze the results of your efforts. How many people opened your email? 

How many clicked through to your website? What kind of feedback did you get? This analysis will help you to fine-tune your strategy and make sure that it's as effective as possible. So don't forget to do it!

How to send the email marketing

Now that you know the step-by-step process of how to create your email marketing strategy, here is how to finally send the email to your customers.

With so many email marketing providers out there, it can be tough to know which one is right for your business. Here are a few things to keep in mind when making your decision:



• First, consider your budget. How much are you willing to spend on email marketing?
• Second, think about your email list. How many subscribers do you have? What kind of growth are you looking for?
• Third, take a close look at the features offered by each email marketing provider. Which ones will best meet your needs?
• Finally, don't forget to read reviews! See what others are saying about a particular email marketing provider before you make your decision.

By keeping these factors in mind, you'll be able to choose the best email marketing provider for your business.

2. Segment your email list

Now that you know which provider you are using, the next step to sending your email marketing to your clients is to segment your email list. Depending on the product or service you are offering, you will want to consider different email lists. For example, if you are selling a physical product, you may want to segment your email list by location. Alternatively, if you are selling a service, you may want to segment your email list by demographics such as age or income. 

By segmenting your email list, you will be able to target your marketing more effectively and ensure that your recipients are more likely to find your message relevant and engaging. Moreover, by segmenting your email list, you will be able to track the performance of your marketing campaigns more effectively and make necessary adjustments to improve results. As a result, taking the time to segment your email list can be a valuable investment that will pay off in improved marketing ROI.

Email marketing is a great way to reach out to your clients and keep them up-to-date on what's going on with your business. However, it's important to personalize your email marketing so that your clients feel like they are receiving a message tailored specifically for them. Here are a few tips for personalizing your email marketing:

• Use the client's name in the subject line and in the body of the email. This will help to get their attention and make them feel like you are addressing them specifically.

• Include information about the client's specific interests or needs. This could be anything from updates on products or services they have purchased from you in the past, to information about new products or services that you think they would be interested in.

• Make sure to proofread your email before sending it out. This will help to ensure that there are no typos or grammatical errors that could give your client the wrong impression about your level of professionalism.

By following these simple tips, you can make sure that your email marketing is more effective and personal, helping you to build strong relationships with your clients.

4. Automation

Now that you know which provider you are using, the next step to sending your email marketing to your clients is to automate it. This process can save you a lot of time and effort in the long run, by automatically sending your email marketing content to your list of subscribers on a regular basis.

There are a few different ways to automate your email marketing, depending on which provider you are using. Many providers offer pre-designed email templates that you can use, or you can create your own email template from scratch. 

Once you have created your email template, you will need to set up a schedule for when the emails should go out. You can choose to send them weekly, monthly, or even daily, depending on how often you would like to send email content to your subscribers. After everything is set up, all you need to do is sit back and let the email marketing automation do its job!

If you want to learn more about automation, check out our blog post where we explain with more details What Is Marketing Automation. Just click here!

We could do it all for you!