What is marketing automation

Fernanda Costa • June 29, 2022

Marketing can be a lot of work and demand. There's a lot of content to create, social media posts to schedule, and email campaigns to send out. And that's just the tip of the iceberg. It's no wonder that so many marketing teams are turning to market automation to help them keep up with the demand. 


Marketing automation is a tool that helps marketing teams automate their tasks, including content creation, social media posting, and email marketing. By using marketing automation, marketing teams can free up their time to focus on other tasks, like strategy and creativity. As a result, marketing automation can help marketing teams be more productive and efficient.

Examples of marketing automation

Marketing automation is a broad term that can refer to a variety of different tools and techniques. Here are a few examples:

Welcome emails:

They are a great way to nurture leads and build relationships with customers from the very beginning. When someone new signs up for your email list, you can send them a welcome email (automatically, of course) that contains important information about your brand and what they can expect from your communications.

Abandoned shopping cart:

These emails are another type of automated marketing message that can be incredibly effective. If someone adds items to their online shopping cart but doesn't finalize the purchase, you can send them a follow-up automated email reminding them about the items in their cart and giving them a special offer or incentive to complete the purchase.

Social media posts: 

They also are automated using marketing automation tools. For example, you can connect your eCommerce platform to your social media accounts and easily post product updates, new arrivals, promotions, and more - all without lifting a finger.

Newsletters: 

Probably the most commonly automated marketing communications. With marketing automation tools, you can easily design beautiful newsletters, populate them with content from your blog or website, and send them to your customers.

A/B testing:

A/B testing is when two versions of a marketing piece are created, and then the two versions are sent out to different groups of people. The results of the A/B test are then analyzed to see which version was more effective.

How to know if you need marketing automation

Here are some things to consider when deciding if marketing automation is right for you:


  • Do you have many repetitive tasks that might take time? Like sending an email or posting manually a social media post?
  • Are you able to track your leads?
  • Do you have a fast way to track the ROI (Return of Investment) of your marketing campaigns?
  • Do you want to save time?
  • Do you want to scale your marketing efforts?


If you answered yes to any of these questions, marketing automation might be a good fit for you. It can save you a lot of time by automating repetitive tasks. It can also help you track your leads and ROI so you can see what's working and what's not. Marketing automation can be a great way to scale your marketing efforts if done correctly.


How marketing automation can affect your customer and business

A study by eMarketer showed that marketing automation for B2C (Business to Consumers) can have a conversion rate of 50%. 


Besides, automation can guarantee your business: 

Personalized marketing

Businesses can target specific customers with laser precision and send them highly personalized marketing materials. This is made possible by the fact that marketing automation software keeps track of customer interactions and spits out information that can be used to create marketing content that is tailored to the individual.

Internal organization

By automating marketing tasks, businesses can save time and money while also gaining invaluable insights into their customers. Marketing automation can help businesses to manage their marketing campaigns more effectively, target their marketing efforts more accurately, and measure the results of their marketing efforts more precisely. In addition, marketing automation can help businesses to nurture their leads and turn them into customers. By using marketing automation, businesses can guarantee their internal organization and improve their bottom line.

We can do the hard work for you

If you're still on the fence about marketing automation, we understand. It can seem like a lot of work and it's a new investment for your business. But consider this: with marketing automation, you can save time, money and make your business more personalized than ever before. 


If that's not enough to convince you, know that AVARIA is here to help. We can implement marketing automation strategies for businesses. So what are you waiting for? Contact us today and let us show you how marketing automation can take your business to the next level.

CONTACT US

What you need to know about email marketing

By Fernanda Costa • July 26, 2022
Email marketing can be a great way to reach out to potential and current customers. It can be a cost-effective way to stay in touch with your audience , and it allows you to target specific groups of people with tailored messages. It can also be a very effective way to build customer relationships . You can use email marketing to offer valuable content, special deals, and exclusive insights that will help build loyalty and trust. Besides, it’s a great way to generate leads and drive sales. In short, email marketing can be a potent tool for businesses of all sizes. However, it is important to remember that email marketing is not a magic bullet. To be successful, you need to have a well-crafted strategy , and you need to be prepared to put in the work. Email marketing can be an extremely effective way to grow your business, but it is not something that will happen overnight . If you are patient, though, and you are willing to commit to the long haul, email marketing can be a great asset for your business. To inspire you a little more, check out some stats that might inspire you to focus on email marketing: For every $1 you spend on emails marketing, you can expect an average return of $42 (DMA, 2019) Sending three abandoned cart emails results in 69% more orders than a single email (Omnisend, 2018). 49% (Statista, 2017) of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. 99% of email users check their email every day, some as much as 20 times a day! (OptinMonster) 59% of respondents say marketing emails influence their purchase decisions (OptinMonster)

5 marketing trends for your business

By Fernanda Costa • July 14, 2022
As a marketing agency, one of our jobs is to keep up with every trend possible so we can be the best for our clients. Besides, it's no secret that marketing is constantly evolving. What worked last year might not work this year, and what works today might not work tomorrow. That's why it's so important for businesses to stay up-to-date with the latest marketing trends. Not only does this help to ensure that their marketing efforts are as effective as possible, but it also allows them to take advantage of new opportunities as they arise. Of course, keeping up with marketing trends can be a daunting task, but there are a number of resources available to help businesses stay ahead of the curve. By staying informed and being willing to adapt, businesses can position themselves for success in the ever-changing world of marketing.

How can you use CRM for your business?

By Fernanda Costa • July 12, 2022
What does CRM stand for

Content marketing metrics for you to keep up

By Fernanda Costa • July 7, 2022
By creating and sharing content, businesses can connect with their target audiences, build relationships, and generate authority. Think of this blog, for example. We are a marketing agency and here you can find tools to do the marketing and branding yourself. So why are we doing this? Because our content strategy is to show people how we do understand a lot about these topics and create authority and trust. Depending on the size of your business yes, maybe you could do all the marketing by yourself. However, we are here to also remind you two things: one why waste your time when you can have professionals doing the service for you, and two, we are here creating this content to show that we are trustworthy to be hired. But content marketing isn't just about pumping out articles and hoping for the best. To be truly effective, businesses need to understand content marketing metrics. Content marketing metrics are essential for understanding what content is resonating with your audience and driving results. Without metrics, it's impossible to know if your content strategy is working or if you could be doing better. Luckily, there are a wealth of content marketing metrics to track. Businesses can clearly see what content is performing well and where they need to improve. Content marketing is an essential part of any business's marketing strategy, but it's not enough to simply produce content. To ensure that your content is actually helping your business grow, you need to track the right content marketing metrics. Only then will you be able to understand what's working, what's not, and how you can improve your content strategy moving forward.

What is AI Marketing?

By Fernanda Costa • July 1, 2022
Simply put, AI marketing is the application of artificial intelligence technology to marketing tasks . This can include everything from creating customer profiles to predicting consumer behavior. By using AI, businesses can automate many tasks that would traditionally require human input, thus freeing up employees to focus on more strategic initiatives. In this blog post, we'll take a closer look at what AI marketing is and explore some of its key benefits.

The 12 brand archetypes

By Fernanda Costa • June 24, 2022
If you read our article What is Branding you must know by now that brands must have a type of personality that matches their values, mission, and way of communication. A good way to make your brand even more personalized is to establish a brand archetype for your business. Here are the 12 brand archetypes that you can apply to your business.

What is branding and why it's so important

By Fernanda Costa • June 23, 2022
When you hear the word "brand," what comes to mind? For many people, brands are simply the logos and names of the companies that make their favorite products. However, branding is much more than that. Brands are intangible concepts that help shape people's perceptions of businesses, their products, or individuals. In many cases, brands are what sets one company apart from its competitors. By creating a strong brand identity, businesses can gain a competitive edge in the marketplace. And while branding may seem like a purely commercial endeavor, it can also be used to raise awareness for important causes or individuals. Ultimately, branding is a powerful tool that can be used in a variety of ways to create value for businesses, individuals, and society as a whole.

5 reasons why you should hire a Marketing Agency

By Fernanda Costa • June 9, 2022
When it comes to developing and executing a successful marketing strategy, there are many moving parts. Most business owners do not have the time, nor the expertise necessary to manage these components which is where hiring a marketing agency can be of great benefit.