By creating and sharing content, businesses can connect with their target audiences, build relationships, and generate authority. 

Think of this blog, for example. We are a marketing agency and here you can find tools to do the marketing and branding yourself. So why are we doing this?

Because our content strategy is to show people how we do understand a lot about these topics and create authority and trust. 

Depending on the size of your business yes, maybe you could do all the marketing by yourself. However, we are here to also remind you two things: one why waste your time when you can have professionals doing the service for you, and two, we are here creating this content to show that we are trustworthy to be hired. 

But content marketing isn't just about pumping out articles and hoping for the best. To be truly effective, businesses need to understand content marketing metrics.

Content marketing metrics are essential for understanding what content is resonating with your audience and driving results. Without metrics, it's impossible to know if your content strategy is working or if you could be doing better. 

Luckily, there are a wealth of content marketing metrics to track. Businesses can clearly see what content is performing well and where they need to improve.

Content marketing is an essential part of any business's marketing strategy, but it's not enough to simply produce content. To ensure that your content is actually helping your business grow, you need to track the right content marketing metrics. 

Only then will you be able to understand what's working, what's not, and how you can improve your content strategy moving forward.

The content marketing metrics to follow

Social Shares

Check if users are sharing your content.

Social shares are simply when someone shares your content on a social media platform. This can be anything from tweeting out a link to your latest blog post to sharing a Facebook status update about your business. 

Regardless of how it's done, every time someone shares your content, it helps to spread the word about your brand. And that's why social shares are so important.

If your strategy with content is to create brand awareness, this is probably one of the most important metrics you should keep up with. 

The more people share your content, the higher the brand awareness is and more and more people get to know your business.

Engagement Metrics

As a content marketer, it's important to understand how well your content is performing in terms of engagement. After all, engagement is key to keeping readers interested and engaged with your content. 

By looking at engagement metrics, you can see how many people are reading, liking, sharing, or commenting on your content. This gives you a good idea of how well your content is performing and whether or not it is resonating with your audience.

Additionally, engagement metrics can help you to identify which pieces of content are particularly popular and which topics are most interesting to your audience. This information can be used to refine your content strategy and ensure that you are producing content that is both interesting and useful to your readers.

Retention

If you are looking for more than brand awareness for your business, but also want to generate sales and conversion, the logical metric here is to figure out if people actually converted or bought your product through your content. 

A major tip here is to use CTA (Call to Action) on your text. CTA is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now," "find out more," or "visit our website." 

A CTA can be used in different marketing materials, including ads, emails, and websites. Its purpose is to direct the reader or viewer to take a specific, desired action. Calls to action should be short and to the point so that they're easy for the audience to understand and follow. 

The use of persuasive language and strong visuals can also help to increase the effectiveness of a CTA. When used effectively, a CTA can be a powerful tool for driving conversions and achieving other marketing goals.

To know if your CTA is working, look for retention metrics, such as Click Through Rate and conversions. Don’t forget that conversions are necessarily only for buyers. It can be new email subscribers, new users, or downloads… it can vary depending on your business and goals.

Traffic, bounce rates, and time on page

When you're creating content for your website or blog, it's important to think about how that content will be found by your target audience.

There are a number of ways to measure the impact of your content, but one of the most important is understanding how people are finding your site in the first place.

Are they coming from search engines, social media, or other websites? Once they're on your  site, how long are they staying? And finally, what percentage of visitors are leaving without taking any further action? 

By understanding these key metrics, you can adjust your content strategy to better meet the needs of your audience. For example, if you're finding that people are mostly coming to your site from social media, you'll want to make sure you're creating content that is easy to share. On the other hand, if you're seeing a high bounce rate, that may indicate that your content isn't relevant to what people are looking for.

By understanding how people interact with your content, you can make adjustments to ensure that it's having the maximum impact.

Let us check the metrics for your content

As mentioned above, our goal when we are creating content is to show our audience a little bit of our work and how we are experts in marketing.

And yes, if you are able to keep up with the metrics by yourself, great! We are glad that our content is making a difference for people.

However, if you have other tasks on your business, don’t have the time, and prefer for professionals to take care of the marketing, we are here to help.

Contact us and we will be more than happy to schedule a meeting and understand the needs of your company.