How can you use CRM for your business?

Fernanda Costa • July 12, 2022

What does CRM stand for

CRM stands for customer relationship management, and it's a system that businesses use to manage their interactions with customers. The systems usually include a database of customer information, as well as tools for managing contact info, sales data, and marketing campaigns. 


They can be used to track every single interaction a business has with a customer, from the first time they make contact all the way through to post-purchase follow-up, which makes them extremely helpful for businesses when it comes to managing their marketing efforts. 


By tracking customers' purchasing history and preferences, businesses can more effectively target their marketing campaigns and communications. CRM systems can also help businesses keep track of which marketing channels are most effective at bringing in new customers, and which ones are more likely to result in repeat business. In short, CRM can be a powerful tool for helping businesses to better understand their customers and manage their marketing efforts more effectively.

Mith: only big companies need CRM

CRM can be beneficial for any type of business simply because it uses statistics to improve customer relationships, which is something essential for companies of all sizes and niches. 


With CRM you can track relationships with your customers, collect data about their preferences and make marketing automation so you won’t waste time and money.


If you wanna learn more about marketing automation check our blog post where we explain with more details about it. Just click here.


With CRM system, you can focus your budget to reach the right customers on whatever channel they prefer. So, at the end of the day, you spend the right amount of money, to the perfect lead who will most probably become the perfect customer. 


If you want to be sure on how to spend your marketing money, CRM is the answer.

The best CRM software

We brought a list with the best CRM softwares defined by Forbes so you can try it out and test the best one for your business: 


  1. Zoho - Best CRM personalized lead management scale
  2. Zendesk Sell - Best for boosting conversions
  3. Monday.com - Best for scaling marketing via automations
  4. Salesforce - Best for target email marketing
  5. HubSpot - Best for cross-channel lead-nurturing marketing 


According to Forbes, these are the top 5 CRM softwares for small businesses with a budget-friendly cost, ease to use, great customer support and great features and functionality.

How to choose the right CRM for your business

Research

If you are reading until here, congratulations! You are completing the first step to choose the right CRM system for your company. You are researching. Understanding what CRM is and how it can help your company is the first step. Now that you know how beneficial it can be, you should…

Know your budget

The one question you need to ask yourself before deciding on a marketing CRM is how much money each month or year will allow for software costs. If your budget feels tight, then look at options that offer monthly subscriptions and see if they can still work with an annual plan as well. The leading software companies typically provide 20% off when paying annually instead of per-user fees so this might be worth considering too!

List your features

What are the features you want your marketing CRM to have? It's important for businesses of all sizes and industries, but it can be especially crucial if yours deals primarily with leads or customers. Some examples include learning more about prospects; attracting new ones (and keeping them); sending segmented email sequences based on what they've shown interest in already--to make sure no one gets left behind! Plus automate tasks so that time isn't wasted when there shouldn’t even exist any gaps between interactions whatsoever.

Test, test, and test

Most small business marketing CRMs offer either a free starter version or trial period so take advantage! Give each software enough time to impress both yourself as well as those who will be using it regularly in order decide what works most effectively with whatever team setup makes sense given where everyone falls along that spectrum - from employees at different levels within same company working simultaneously independently.

We could do it for you… 

Or we could just do the hard work!


CRM systems are a vital part of any business. They keep track of customers, sales, and leads. 


However, if you are still feeling that it’s complicated and you have many other things to handle at your business, that’s where AVARIA comes in. We offer comprehensive CRM services that will take the load off your shoulders so you can focus on what you do best - running your business! 


If you’re ready to take your business to the next level, contact us today and let us show you how our CRM solutions can help.


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