5 marketing trends for your business

Fernanda Costa • July 14, 2022

As a marketing agency, one of our jobs is to keep up with every trend possible so we can be the best for our clients.


Besides, it's no secret that marketing is constantly evolving. What worked last year might not work this year, and what works today might not work tomorrow. That's why it's so important for businesses to stay up-to-date with the latest marketing trends.


Not only does this help to ensure that their marketing efforts are as effective as possible, but it also allows them to take advantage of new opportunities as they arise. Of course, keeping up with marketing trends can be a daunting task, but there are a number of resources available to help businesses stay ahead of the curve. 


By staying informed and being willing to adapt, businesses can position themselves for success in the ever-changing world of marketing.


Video Content (TikTok/Reels)

Of course that the first marketing trend should be video content. With the rise of TikTok and Instagram reels, video has become one of the most essential marketing tools ever.


Here are some statistics about the content videos that may show better how they can impact users online according to InVideo:


  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco).


  • 54% of consumers want to see more video content this year (Social Media Week). 

  • 72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster).

  • Marketers who use video grow revenue 49% faster than non-video users (WordStream).


  • More than 75% of all videos are played on mobile devices (eMarketer).


Personalization

If you're like most people, you're probably sick of seeing generic marketing messages that have nothing to do with your interests or needs. You know, the kind of marketing where it's clear that the company has just chosen to spray and pray in the hopes that something will stick. 


Thankfully, one of the biggest marketing trends is personalization. And it's not just for big companies with huge advertising budgets, either. Personalized marketing can be a big help for any business, no matter what it's size.


Here's how it works: instead of trying to appeal to everyone with a single marketing message, you focus on creating marketing messages that are specific to a certain segment of your target market. 


For example, if you sell women's clothing, you might create separate marketing messages for women in their 20s, 30s, and 40s. This way, you can be sure that each group is seeing marketing messages that are relevant to their interests and needs.


Not only is this approach more effective than generic marketing, but it can also be more cost-effective. By targeting your marketing spend to a specific group of people, you'll get more bang for your buck and see better results overall.


Paid Ad on Social Media

Any business that wants to stay ahead of the curve needs to be aware of the latest marketing trends. And one of the biggest marketing trends right now is paid social media advertising.


Social media advertising is an effective way to reach out to potential customers on the platforms they use most. It allows you to target your ads specifically to the people who are most likely to be interested in your products or services. And because it's so affordable, it's a great marketing tool for businesses of all sizes.


If you're not already using paid social media advertising as part of your marketing strategy, now is the time to start. It's a trend that's here to stay, and it can help you reach more customers and grow your business.


Making discussions with data

Data-driven marketing is one of the hottest marketing trends right now. And it's not hard to see why. After all, what could be more important than making decisions based on hard facts and numbers?


The truth is, data-driven marketing can be a huge help for any business, large or small. By basing marketing decisions on data, businesses can make sure they're always spending their marketing budget in the most effective way possible. And that's crucial in today's competitive landscape.


There are a number of different ways to collect data for marketing purposes. Market research, surveys, customer feedback, and CRM systems are all great sources of data that can be used to inform marketing decisions. Once you have this data, you can start to segment your audience, develop targeted messaging and track results to see what's working and what's not.


So if you're not already using data to drive your marketing decisions, now is the time to start. It could be the key to taking your business to the next level.


High Quality Content

There's no doubt that content marketing is one of the biggest marketing trends right now. More and more businesses are realizing that high-quality content can help them attract and engage customers, build brand awareness, and drive sales.


Creating quality content doesn't have to be complicated or expensive. There are a number of simple things you can do to make sure your content stands out from the rest. First, start by understanding your audience and what kinds of information they're looking for. Then, create attention-grabbing headlines and make sure your content is well-written and informative. Finally, don't forget to promote your content through social media and other channels.


If you take the time to create quality content, you'll be rewarded with more engaged customers and better results for your business.


We can apply those trends to your business

So, what's the takeaway? As a business owner, it's important to stay ahead of marketing trends and implement those that will work best for your unique company. That's where we come in. AVARIA is a full-service marketing agency with experience in implementing all five of these top marketing trends. We know what works and what doesn't, so contact us today to get started! 

CONTACT US

What you need to know about email marketing

By Fernanda Costa • July 26, 2022
Email marketing can be a great way to reach out to potential and current customers. It can be a cost-effective way to stay in touch with your audience , and it allows you to target specific groups of people with tailored messages. It can also be a very effective way to build customer relationships . You can use email marketing to offer valuable content, special deals, and exclusive insights that will help build loyalty and trust. Besides, it’s a great way to generate leads and drive sales. In short, email marketing can be a potent tool for businesses of all sizes. However, it is important to remember that email marketing is not a magic bullet. To be successful, you need to have a well-crafted strategy , and you need to be prepared to put in the work. Email marketing can be an extremely effective way to grow your business, but it is not something that will happen overnight . If you are patient, though, and you are willing to commit to the long haul, email marketing can be a great asset for your business. To inspire you a little more, check out some stats that might inspire you to focus on email marketing: For every $1 you spend on emails marketing, you can expect an average return of $42 (DMA, 2019) Sending three abandoned cart emails results in 69% more orders than a single email (Omnisend, 2018). 49% (Statista, 2017) of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. 99% of email users check their email every day, some as much as 20 times a day! (OptinMonster) 59% of respondents say marketing emails influence their purchase decisions (OptinMonster)

How can you use CRM for your business?

By Fernanda Costa • July 12, 2022
What does CRM stand for

Content marketing metrics for you to keep up

By Fernanda Costa • July 7, 2022
By creating and sharing content, businesses can connect with their target audiences, build relationships, and generate authority. Think of this blog, for example. We are a marketing agency and here you can find tools to do the marketing and branding yourself. So why are we doing this? Because our content strategy is to show people how we do understand a lot about these topics and create authority and trust. Depending on the size of your business yes, maybe you could do all the marketing by yourself. However, we are here to also remind you two things: one why waste your time when you can have professionals doing the service for you, and two, we are here creating this content to show that we are trustworthy to be hired. But content marketing isn't just about pumping out articles and hoping for the best. To be truly effective, businesses need to understand content marketing metrics. Content marketing metrics are essential for understanding what content is resonating with your audience and driving results. Without metrics, it's impossible to know if your content strategy is working or if you could be doing better. Luckily, there are a wealth of content marketing metrics to track. Businesses can clearly see what content is performing well and where they need to improve. Content marketing is an essential part of any business's marketing strategy, but it's not enough to simply produce content. To ensure that your content is actually helping your business grow, you need to track the right content marketing metrics. Only then will you be able to understand what's working, what's not, and how you can improve your content strategy moving forward.

What is AI Marketing?

By Fernanda Costa • July 1, 2022
Simply put, AI marketing is the application of artificial intelligence technology to marketing tasks . This can include everything from creating customer profiles to predicting consumer behavior. By using AI, businesses can automate many tasks that would traditionally require human input, thus freeing up employees to focus on more strategic initiatives. In this blog post, we'll take a closer look at what AI marketing is and explore some of its key benefits.

What is marketing automation

By Fernanda Costa • June 29, 2022
Marketing can be a lot of work and demand. There's a lot of content to create, social media posts to schedule, and email campaigns to send out. And that's just the tip of the iceberg. It's no wonder that so many marketing teams are turning to market automation to help them keep up with the demand. Marketing automation is a tool that helps marketing teams automate their tasks , including content creation, social media posting, and email marketing. By using marketing automation, marketing teams can free up their time to focus on other tasks, like strategy and creativity. As a result, marketing automation can help marketing teams be more productive and efficient.

The 12 brand archetypes

By Fernanda Costa • June 24, 2022
If you read our article What is Branding you must know by now that brands must have a type of personality that matches their values, mission, and way of communication. A good way to make your brand even more personalized is to establish a brand archetype for your business. Here are the 12 brand archetypes that you can apply to your business.

What is branding and why it's so important

By Fernanda Costa • June 23, 2022
When you hear the word "brand," what comes to mind? For many people, brands are simply the logos and names of the companies that make their favorite products. However, branding is much more than that. Brands are intangible concepts that help shape people's perceptions of businesses, their products, or individuals. In many cases, brands are what sets one company apart from its competitors. By creating a strong brand identity, businesses can gain a competitive edge in the marketplace. And while branding may seem like a purely commercial endeavor, it can also be used to raise awareness for important causes or individuals. Ultimately, branding is a powerful tool that can be used in a variety of ways to create value for businesses, individuals, and society as a whole.

5 reasons why you should hire a Marketing Agency

By Fernanda Costa • June 9, 2022
When it comes to developing and executing a successful marketing strategy, there are many moving parts. Most business owners do not have the time, nor the expertise necessary to manage these components which is where hiring a marketing agency can be of great benefit.