What is AI Marketing?

Fernanda Costa • July 1, 2022

Simply put, AI marketing is the application of artificial intelligence technology to marketing tasks. This can include everything from creating customer profiles to predicting consumer behavior.


By using AI, businesses can automate many tasks that would traditionally require human input, thus freeing up employees to focus on more strategic initiatives. In this blog post, we'll take a closer look at what AI marketing is and explore some of its key benefits.

AI Marketing today

As any marketer knows, change is a constant in the industry. What works today may be obsolete tomorrow, and new technologies are constantly emerging to revolutionize the way we work. 


20 years ago, who could have predicted the impact that social media would have on marketing? Today, we are once again on the cusp of a major shift, as artificial intelligence (AI) begins to transform the field. 


AI is already being used for a variety of marketing tasks, from target audience segmentation to content creation. And according to a recent survey by the American Marketing Association, the implementation of AI in marketing has jumped 27% in the past year and a half. 


As AI continues to evolve, it will likely have an even greater impact on marketing. As a result, it is essential for marketers to stay up-to-date with the latest trends and technologies. Only by doing so can we hope to remain ahead of the curve.

4 examples of AI Marketing

Now that you understand better what is AI and how it can affect the way marketing works, check out some examples of companies and how you can apply AI marketing for your business or the company you work for:

Augmented Reality (AR)

IKEA Place is an app that allows customers to check whether a piece of furniture will fit in their homes before they buy it. The app uses augmented reality (AR) to superimpose a 3D image of the furniture onto a real-world setting. 


IKEA Place was launched in 2017, and it was one of the first examples of a company using AR for marketing purposes. The app was a success, and it helped to increase interest in IKEA's products. 


In addition, the app helped IKEA to collect data about customer preferences and behavior. This information is valuable for marketing purposes, and it would not have been possible to collect without the use of AR technology.



Chatbots

Another example of AI marketing is chat boxes. During the COVID-19 outbreak, passengers who needed answers quickly flooded the German travel agency Omnio with mails and inquiries.


By automating FAQs and directing users to pertinent landing pages to answer more complicated questions, Omio employed a chatbox service to transform Messenger into a customer care channel. Travelers might easily find answers to frequently asked questions in Messenger thanks to the assistance.


The outcomes?

  • 62% of people found answers to their questions with the automated process.
  • 76% of people who opened Messenger interacted with the conversational assistant.
  • 94% click-through-rate for people who are directed to a landing page for more information.


SEO

SEO and artificial intelligence go hand-in-hand. After all, SEO is all about understanding and predicting how people search for things online so that you can rank higher in search results. And what is artificial intelligence if not a way to make a computer program understand and predict human behavior? 


By harnessing the power of AI, businesses can get a better understanding of what their customers are looking for and how they can reach them. This, in turn, can help them improve their SEO strategy and rank even higher in search results. In other words, AI can be a powerful tool for businesses trying to improve their SEO.

Content Generator

Content Generator tools use natural language processing to analyze a body of text and then generate new content that is similar in style and substance. This can be a valuable tool for marketers who want to create a large amount of content quickly, or who want to ensure that their content is high-quality and relevant to their target audience. 


Some tools you can use are:

Need more tech and creativity at your business?

As you can see, AI marketing is a powerful tool that all businesses should be utilizing in order to stay ahead of the competition. It’s important to keep up with the latest technology and trends in order to maintain a successful business, and AVARIA is here to help. 


We offer a wide range of services that utilize AI marketing so you can focus on what you do best - running your company. If you’re interested in learning more or would like us to help get you started, don’t hesitate to reach out. We would be happy to chat with you about how we can make your business thrive using technology and creativity.

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