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Brand Experience Photography

lululemon

Brand Experience Photography

lululemon

About

lululemon, a global leader in athletic apparel and mindful movement, brought its signature energy to the 2025 Boston Marathon with an unforgettable activation. Known for merging performance with culture, lululemon partnered with AVARIA to capture the spirit of the weekend through dynamic video production and immersive photography. From branded experiences to community moments, we created a suite of media assets that highlighted the pulse of the event and celebrated the runners, the city, and the brand’s deep-rooted connection to wellness and movement. The final visuals embodied lululemon’s ethos: elevated, intentional, and built to move.

Client

lululemon

Category

Brand Experience Photography

,

Video Production

Year

2024

"On my way to the airport and didnt get a chance to say a proper goodbye but looking through the photos and wanted to say a BIG thank you to you and the team for all the hard work this weekend! Photos are looking so good and represent the weekend super well!"

"On my way to the airport and didnt get a chance to say a proper goodbye but looking through the photos and wanted to say a BIG thank you to you and the team for all the hard work this weekend! Photos are looking so good and represent the weekend super well!"

Katie Colclough, Brand Marketing Manager

"On my way to the airport and didnt get a chance to say a proper goodbye but looking through the photos and wanted to say a BIG thank you to you and the team for all the hard work this weekend! Photos are looking so good and represent the weekend super well!"

Katie Colclough, Brand Marketing Manager

Marketing Campaign

Copia

Marketing Strategy

Dot Collection

Marketing Campaign

Copia

Marketing Strategy

Dot Collection

Marketing Campaign

Copia

Marketing Strategy

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