Copia is a 42-unit residential development in the heart of Quincy Center, designed for modern living with historic neighborhood charm. More than just launching a building, the goal was to sell a lifestyle—and a location. AVARIA partnered with Copia to develop and execute a full-scale launch campaign that positioned Quincy as not just a place to live, but a place to thrive. Through video production, photography, and a strategic marketing rollout, we showcased the vibrancy of the neighborhood, the convenience of the location, and the intentional design behind every unit—helping Copia stand out as a fresh, elevated choice for Boston-area buyers.