JET Boston, a community dedicated to empowering young professionals through wellness and connection, partnered with lululemon for an unforgettable rooftop fitness event atop Boston’s iconic Prudential Center. The activation blended movement, music, and skyline views—creating a high-energy experience that embodied both brands’ commitment to health, culture, and community. AVARIA was brought in to capture the moment through immersive event photography and cinematic video production, delivering assets that highlighted the energy, elevated the partnership, and left a lasting impression on everyone who attended.