Case Study:

NZUKO

Industry

Restaurant

Company Size

10-15 Employees

Established

2021

Background

NZUKO, a new dining concept blending Caribbean and Mediterranean cuisines, partnered with AVARIA to establish itself in a competitive market. As a brand-new restaurant, NZUKO needed to quickly build awareness, drive foot traffic, and grow its takeout and catering services. To achieve this, AVARIA helped NZUKO launch the “Eat Well. Live Well” campaign, focusing on healthy, flavorful meals.

Challenge

Starting from scratch, NZUKO and AVARIA faced the challenge of not only introducing a new concept but also standing out in a crowded restaurant scene. The goals were clear: increase takeout orders, grow the catering business, and create a strong brand presence through a multi-channel marketing strategy.

Strategy

• Social Media Management:
  AVARIA prioritized a strong social media presence for NZUKO, utilizing platforms like Instagram to share their unique culinary offerings. They posted regularly, showcasing vibrant images of NZUKO's dishes, customer testimonials, and behind-the-scenes content featuring their talented chefs.
• Print Advertising:
  To reach a broader audience, AVARIA implemented print advertising campaigns in local newspapers and magazines. These ads highlighted the “Eat Well. Live Well” campaign, focusing on the health benefits of NZUKO's cuisine and promoting their catering and takeout services.
• Hulu Advertising:
  Embracing digital advertising, AVARIA ran targeted ads for NZUKO on Hulu, reaching potential customers who were likely to be interested in new dining experiences. These ads were part of a larger effort to build brand awareness and attract a diverse customer base.
• Geotargeted Ads:
  To drive takeout sales, AVARIA implemented geotargeted ads within a 5-mile radius of NZUKO's location. These ads promoted convenient takeout options and exclusive offers, which directly contributed to a 15% increase in takeout orders.
• Catering Business Expansion:
  As part of their growth strategy, AVARIA focused on expanding NZUKO's catering services. They marketed these services through all channels, highlighting NZUKO's ability to cater for events with a unique, flavorful menu that aligned with the “Eat Well. Live Well” ethos.
• Supper Club Integration:
  To create a unique dining experience and build a community around the NZUKO brand, a Supper Club was created featuring renowned Chef Kendall DaCosta. This exclusive event series offered guests a curated, multi-course meal paired with wine, providing an intimate dining experience that generated buzz and attracted a loyal customer base.

Results

• Email Engagement:
  When NZUKO first partnered with AVARIA, their email engagement was minimal, with fewer than 50 emails per month. Through effective campaigns and customer outreach, email engagement grew substantially to over 1,300 emails per month within six months, indicating a strong interest and connection with the brand.
• Takeout Growth:
  The geo-targeted advertising strategy led to a 15% increase in takeout orders, demonstrating the effectiveness of reaching local customers with targeted promotions.
• Catering Expansion:
  NZUKO’s catering business saw significant growth, with an increase in bookings for corporate events, private parties, and other special occasions. This was a direct result of AVARIA's multi-channel promotion and the strong reputation NZUKO built through the “Eat Well. Live Well” campaign.
• Brand Awareness:
  Through a combination of social media management, print advertising, and Hulu ads, AVARIA successfully established NZUKO as a go-to spot for healthy and delicious dining. The integration of the Supper Club with Chef Kendall DaCosta added to their allure, positioning the restaurant as a premium dining destination.

Conclusion

With AVARIA's strategic marketing and branding expertise, NZUKO successfully launched its brand into the local dining scene. By leveraging social media, print, and digital advertising, and enhancing their offerings with unique experiences like the Supper Club, AVARIA not only increased takeout and catering sales for NZUKO but also built a strong, recognizable brand in a competitive market. The significant growth in email engagement further highlighted the successful brand-building efforts and customer connection fostered by AVARIA’s strategies.